Creating a distinctive brand with contemporary book cover design
Executive mentor and business author David Mellor asked Jumpstart to create new book cover designs for his trilogy of business books about setting up and growing your own business. The “From Crew to Captain” trilogy reflects David Mellor’s own experiences of setting up his own mentoring and consultancy business after 25 years as a senior City executive with Deutsche Bank.
‘From Crew to Captain’ was published in 2010 and has become indispensible reading for would-be entrepreneurs. ‘From Crew to Captain: A Privateer’s Tale’, which addresses the challenges of setting up a sole consultancy business, is published in October 2014. ‘From Crew to Captain: Commander of the Fleet’ will be published in 2015.
Using David’s nautical theme as our inspiration, we created three contemporary book cover design which reflect the quality and clarity of the content of the books. Designed to stand alone in their own right, and to work together as a trilogy, the book cover designs are beautifully simple and distinctive for maximum impact.
To find out more about David Mellor, his books and his mentoring services, please visit his website http://www.davidmellormentoring.com.
What they say
“A fantastic set of covers – really brings the trilogy to life in a coherent way!”
David Mellor, Author