We created a fresh and playful new logo for the company to support and communicate their business brand more effectively. The silhouette graphic treatment is timeless and works across all media, giving the company a corporate identity that will grow with them.
A leading provider of childcare services in the south east, Teddington-based The Childcare Solution believes in matching families and childcare professionals to suit both parties' individual needs. As part of its expansion plans, The Childcare Solution recently asked Horsham-based Jumpstart Design to redesign and redevelop its website to better communicate its range of services, professionalism and experience, and to refresh its corporate identity to further promote the company online (www.childcaresolution.com) and in print.
The new website enables families to easily register and post advertisements to find childcare professionals, in addition to being able to take advantage of The Childcare Solution's bespoke nanny search service. A comprehensive job search facility also allows childcarers to search jobs by postcode and register their interest in advertised positions.
Jumpstart created a colourful logo that clearly communicates the spirit and enthusiasm of the company, and teamed this with a fresh, attractive and dynamic website.
Steve Gallagher, Jumpstart's Creative Director, said: "Simplicity is central to The Childcare Solution website. We stripped away all the confusing clutter from the old website and designed a clean and intuitive interface which allows the users of the site to quickly navigate to relevant content.
"Although complex design and development work went into creating the usability framework, from the user's perspective it is a seamless experience that takes the complexity out of looking for childcare or applying to be a childcarer. This process will come full-circle once we complete their sister site, The Babysitting Solution over the next few months."
Teddington-based The Childcare Solution has, for over 20 years, been bringing together families and childcare professionals such as nannies, au pairs and maternity nurses and also provides corporate and wedding childcare, nursery staff and international placement services - the company has in that time helped thousands of families find their ideal childcare solution.
Freyja Hanmore, Director of The Childcare Solution, said: "Our new website will now enable us to provide even higher levels of client service than before. We know that finding the right childcarer can be hard, but we are here to make the process as easy and hassle-free as possible. We are delighted with the new website and feel it represents The Childcare Solution perfectly."
Journalists please contact: Ann Grain, JAG Press & Publicity Ltd (PR for Jumpstart Design), on 07861 376 844 or ann@jagpresspublicity.co.uk