This Sussex-based retailer needed to drive increased foot traffic to their lifestyle store in Arundel. With an eclectic range of high-quality goods to promote, our first task was to simplify their product offering. We first created a distinct set of shopping "departments" - Cook, Chill, Give, Play, Live - and then gave each "department" a clear identity. From this we created an eye-catching window billboard to promote the store. The resulting billboard makes a big impact on the street and has successfully increased foot traffic to Sparks Yard from the day it was launched.